Client: Mareven Food Ukraine Trade Mark: Rollton Work: Package design for a new premium product line

Working across graphic and structural packaging design we created the Premium Instant Noodle category for Rollton, strengthening their position on the market by building new consumer audience.

Monami ADV was asked to make Rollton product more relevant for the active, demanding consumers.
Monami ADV’s challenge was to use design to inject these category with a challenger spirit that would disrupt, create irresistible desire and explode their sales potential among the new target audience.
The new premium package design captured the generous feel of the in-home food, letting the instant noodles communicate the vitality of the product and introduce a new height on shelf, which immediately drives differentiation.
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