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Client: Tarta
Task: Packaging Design, Photo Production
Tarta has set an ambitious goal: to expand its product range in order to boost sales and strengthen its presence in the mid+ and premium market segments. To achieve this objective, the company engaged us with developing a design for its premium line of cheesecakes and tarts.
The market was analyzed, and conceptual directions were developed, ultimately selecting a minimalist style. The logo transitioned from pink to deep blue, adding a sense of sophistication to the brand.
The design emphasizes typography, with a custom font concept that conveys the product’s lightness, refinement, and natural qualities. The result of hours-long photoshoots highlighted the uniqueness of the ingredients and recipes without relying on stock images.
We has crafted a new visual architecture for the Tarta tart line, seamlessly complementing the existing design of the cake line and ensuring a flawless presentation of the desserts. The challenge lay in designing an unconventional packaging lid, which we enhanced with vibrant ingredients and sophisticated images of products.
