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Client: Roshen

Task: Packaging Design

Roshen, a leading confectionery producer, approached Monami ADV with a request to update the design of its annual children’s Christmas gift sets. The goal was to create a modern, unified product line that combines vibrancy, recognizability, and the festive Christmas spirit associated with the brand.

Five thematic designs were developed:

- “Christmas Handbag”

- “Christmas Market”

- “Christmas Fireplace”

- “Joyful Celebration”

- “Birdhouse for the Winter”

The main protagonists are animals and birds depicted in a cartoonish style. These characters, inspired by Ukrainian nature, create a cultural connection and evoke warm emotions in children. The fairy tale-inspired visuals were adapted to a festive theme and visually unified, ensuring coherence and ease of perception. A traditional Christmas color scheme — red, green, yellow, and orange — highlights the holiday mood and enhances the aesthetic harmony of the line. 

The updated gift line has became modern, vibrant, and emotionally engaging for both children and adults. The design aligns with the festive atmosphere of Christmas and evokes associations with family celebrations. Roshen Christmas gifts are already available in stores, delighting customers.

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