Flink is a young home care brand. Monami ADV was asked to help the brand effectively enter the market, standing out from the competition. We developed a bright and laconic design that would distinguish Flink among the household goods category and be memorable for the average consumer owing to its emotional positioning.

Also the agency created a visual concept of packaging that revolves around vivid colors and fruit patterns. A sprig of mint is used for the green one, ripe pineapple for the yellow, and a bunch of mulberry for the purple. These three colors were used as the cornerstone of the color solution of the packaging: for each sponge, the corresponding color is the main, the other is used as complementary.