Work: Creative concept, package identity development
On average, each of us holds a dishwashing sponge nearly as often as he drinks tea, or maybe even more often. That is why household goods and their packaging can and should be visually appealing. With this in mind, we created packaging design for the new brand of home cleaning supplies Flink.
The agency team created a visual concept of packaging that revolves around vivid colors and fruit pattern. A sprig of mint is used for the green one, ripe pineapple for the yellow, and a bunch of mulberry for the purple.
These three colors were used as the cornerstone of the color solution of the packaging: for each sponge, the corresponding color is the main, the other is used as complementary.
As a result, we developed this bright and laconic design that distinguishes Flink among the household goods category and is memorable for the average consumer owing to its emotional positioning.