Work: Key Visuals, Photo Production
The agency's objective was to create a creative concept for the key visuals and translate them into a series of product-based images for Roshen Confectionery Corporation.
One of the main requirements for the project was the scalability of the key visual, namely, the ability to adapt images to different purposes, surfaces and media.
To solve this problem, we chose the visual approach of collage. To this end, each element on the photo was shot and processed individually, which made it possible to create various compositions during the post-production stage.
As a result, such airy and explosive photo compositions were designed, which could then be easily placed on different surfaces, ranging from billboards to vans in which confectionery was to be transported.