Client: Interpipe Group Work: Strategy, New Brand Engineering, Naming, Design, Package
Our work on this ambitious new brand, developed for the EU market, has demonstrated its difference in the market.
We created an original vision of enamelware with a design that is modest and practical, but still visible on the shelf and in the kitchen. The name and architecture of the brand, color coding evoke a refined aesthetic style and reinforce the sense of the brand.
The concept of they are not consumers, creators create A Bold and Inspiring New Key Idea - “Innovative Design”