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Client: McDonald's Ukraine
Trade mark: Ronald McDonald House Charities
Task: merch for children, their parents, and partners of the organization
Ronald McDonald House Charities equipps and maintains family rooms in hospitals. The organization needed a merch that would evoke positive emotions, but also be practical.
The board game became the key product of the project. It fully reflects the functionality of family rooms, reminding parents that here they can have lunch, take a shower, wash clothes, relax and play with the child.
In addition to the game, Monami ADV has developed a whole series of branded items:
- spacious shopper to carry yummies and toys,
- magnetic board for drawings and wishes,
- sleep mask for the healthiest dreams,
- an awesome case for a dropper to make procedures not so scary.
Pleasant colors and cute characters calm and cheer up the child, and the slogan “Helping families be closer” reminds parents that their support and love always increase the effectiveness of treatment.
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