Client: McDonald's Ukraine
Trade mark: Ronald McDonald House Charities
Task: merch for children, their parents, and partners of the organization
Ronald McDonald House Charities equipps and maintains family rooms in hospitals. The organization needed a merch that would evoke positive emotions, but also be practical.
Pleasant colors and cute characters calm and cheer up the child, and the slogan “Helping families be closer” reminds parents that their support and love always increase the effectiveness of treatment.