sh
me
Client: Interstarch
Task: Visual Communication, Brand Book
Interstarch, a leading producer of a diverse range of starch-based products for both food and non-food industries, engaged Monami ADV to streamline its visual identity, design new graphical elements, and develop a comprehensive brand book to consolidate the updated identity.
The team conducted an in-depth analysis of existing visual communication, reorganizing its elements to align with the integral design system. Colors, symbols, and graphic elements were unified to reflect a consistent visual style. Custom patterns and icons were created to represent the company’s products and their areas of application.
To ensure high-quality visual assets, professional photo shoots were carried out at factories and production facilities.
The chosen visual style was crafted to be light, modern, and minimalist, presenting Interstarch as a reliable provider of ready-made business solutions. This approach effectively distinguishes the brand from its competitors in the agricultural sector.
The brand book serves as a comprehensive guide, encompassing all visual elements of the identity. This visual communication became the groundwork for creating an exhibition stand and extending the brand’s presence across digital channels and outdoor advertising.
