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Client: Avtoradio
Task: Visual Identity Rebranding, Logo, Slogan


Avtoradio Ukraine partnered with Monami ADV to revitalize its brand identity, aiming to preserve its authenticity while aligning more closely with its audience's interests. The new visual identity is rooted in the brand’s philosophy: being a constant companion for listeners at every moment of their lives. Avtoradio supports its audience through the universal and powerful medium of sound.

A dynamic design concept reflects brand energy, dynamism, and vitality. Geometric shapes and electric colors represent the transformative impact of sound on visual elements. The logo integrates three essential audio symbols with fragmented elements radiating from a central blue circle.
The concept of movement that drives to improvement became the centerpiece of the brand communication strategy. Avtoradio embraces this philosophy, accompanying its listeners on every step of their journey, forward and upward.. This ethos is distilled into the new descriptor "Your Movement Forward".