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Client: Lavina
Task: Toolkit Development
Lavina, an energy drink brand, needed a structured and scalable retail toolkit adaptable to multiple sales and promotional environments — from supermarkets and gas stations to sports events and gaming spaces.
The objective was to systematize the brand’s visual presence and create a cohesive framework that conveyed movement and energy while remaining flexible across formats and touchpoints.
We developed a comprehensive retail toolkit, including:
- A structured logobook defining logo usage, visual principles, and a core color palette.
- A flexible KV allowing adaptation across merch and POSM.
- Supermarket installations. Entry arches, branded display stands, shelf-stoppers, wobblers, floor graphics, and outdoor media.
- Gas station environments. Adaptations of developed KV for checkout areas, stands, and branded merchandise placements.
- Gaming direction. Game-inspired visuals applied to monitors, mini-fridges, and digital assets.
- Sports activations. Visuals and setups highlighting speed and performance.
- Combo-constructor with a can as a hero image and brand elements.
