Monami ADV developed the Away From Home Toolkit for PepsiCo Kazakhstan that systematize communication materials across multiple out-of-home sales channels. The toolkit was designed to help Pepsi activate the brand in street cafés, gaming clubs, music festivals, open-air events, retail points etc. 

A visual section introduces a bold, youth-driven subculture inspired by graffiti aesthetics. Using Pepsi’s signature color palette, Monami ADV`s team has incorporated brand slogans into dynamic illustrations, making them part of the visual storytelling.

The result is a flexible yet cohesive toolkit that allowes PepsiCo to remain recognizable, energetic, and culturally relevant across diverse consumption occasions.